Drift is a conversational marketing platform that uses AI-powered chatbots and live chat to help businesses engage website visitors, generate leads.
Our concept aimed to reimagine how businesses onboard the Drift experience with a clean, intuitive UI and streamlined chat integration for better user engagement and lead conversion.
Most businesses still rely on static forms or delayed outreach to capture leads, losing momentum when visitor intent is at its peak. The onboarding process for conversational tools like Drift can also feel complex for new users, affecting adoption and setup efficiency.
Our approach was to simplify Drift's integration and highlight the value of real-time chat with clear workflows and a guided experience.
Designing around Drift’s conversational model taught us how powerful human-centered messaging can be in driving action. The project reinforced the importance of clarity, trust, and timing in UX. What began as a UI improvement exploration evolved into a complete redesign of how Drift could better connect brands with their audiences in real time.
